My first reaction to the layout was, "This is fantastic, a wall totally made of boxes?" Our studio quickly named this job "The Avalanche". Investigating our in studio resources for boxes and envelopes we came up 2,589 short. The hunt was on for any container the top shipping companies ever made. We had 6 people obtaining, constructing, and wrapping the parcels. Our superstructure, we built in less than two days, was 20 ft by 14 ft by 10 ft deep. The actual wall was of 2 x 4's and Gatorbord. We had different length and thickness boards as shelves for the packages to be placed on. You could say our lighting was between 'fluorescent industrial' and 'studio chic', which had to cover our large area. We had most of the boxes and envelopes flexibly taped in place so when creative director, Mickey Brazeal walked in, we were able to move that one FedEx box over 2 inches.