"No Blanche Day"
Does this picture remind you of someone? If so, then mission accomplished for creative director Our talent needed to portray the part of a hard working travel agent who, herself needed a vacation. The casting was held for our “Blanche”. She needed a collective ‘sympathy vote’. Our search was for an overachieving warrior who could look exasperated because she couldn’t stop tackling every piece of work that she saw…so she could file it in ‘just the right place’. The photo set was very congested, an exaggeration that Blanche lived in a constant Tsunami. We did this by building a wall and thin shelving of foam core, supported by a 2x4 framework. It measured sixteen feet wide by eight feet high. The shelves held sections of papers and folders that were loose, as well as spray mounted and stapled together. We had thousands of papers filling our office space… a true art piece. Now comes the fun of lighting our sculpture. We wanted to make sure that the lighting was going to replicate the dismal light that’s emitted from a suspended ceiling’s overhead fluorescent. After setting up the main light, next the dramatics. The look was to be dreary, almost prison like with bars going across the office. The additional shadow lighting was created by using our Photoshop magic that crafted the look of an elevator door. We wanted the look of Blanche being metaphorically trapped. Not to worry…she wasn’t, you see we let her go after our shoot was over! The Travel Agency and our client loved the images. Everyone needs a little down time. Take a vacation to our studio. Every day is ‘No Blanche Day’. So Click, Call, and Visit. See our studio by clicking here. |
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